Skinny shame in the 50s is similar to that of the fat shame that we see today. Why can’t we just agree that everyone is beautiful in their own right? Curvy, thin, fat, chubby, big thighs, knobbly knees: we’re all beautiful and its about time we acknowledged it without putting anyone down.
Because if we are satisfied with our bodies, then they have nothing to sell us to magically fix our problems!
I’ve seen a lot of people posting ads like this - vintage Wate-On ads are particularly in heavy circulation around the internet. What really pisses me off is that a lot of people tack on the thought “How funny is this!” or “We’d never see this kind of advertising today!”
But we do.
Whether it’s for weight loss or weight gain, there is a constant cycle of body shaming and product pushing that changes with the times and societal beauty standards, but the message is the same - “Your body is not right. You should buy this to fix it.”