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RBI focuses on using expressive writing, design-oriented work, photography, media, research, and community input to fuel fat positive, body acceptance, discussion, and outreach. Our goal is to redefine the way we view and think about body image, size, fat, discrimination, health, fitness, wellness, mental/chronic illness, stigma, and other related topics.

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healthy-body-acceptance:

Skinny shame in the 50s is similar to that of the fat shame that we see today. Why can’t we just agree that everyone is beautiful in their own right? Curvy, thin, fat, chubby, big thighs, knobbly knees: we’re all beautiful and its about time we acknowledged it without putting anyone down.

Because if we are satisfied with our bodies, then they have nothing to sell us to magically fix our problems!

I’ve seen a lot of people posting ads like this - vintage Wate-On ads are particularly in heavy circulation around the internet. What really pisses me off is that a lot of people tack on the thought “How funny is this!” or “We’d never see this kind of advertising today!”

But we do.

Whether it’s for weight loss or weight gain, there is a constant cycle of body shaming and product pushing that changes with the times and societal beauty standards, but the message is the same - “Your body is not right. You should buy this to fix it.”

57 notes

\This was posted 10 months ago
1This was reblogged from spreadbodylove
zThis has been tagged with: advertising, weight gain,
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  7. idrewyouasquirrelbecauseiloveyou reblogged this from pandeyuca
  8. canyon-lady reblogged this from spreadbodylove and added:
    ^^ YES.
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  22. theyrewayexistential reblogged this from redefiningbodyimage
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  24. sombramalamutt reblogged this from redefiningbodyimage
  25. miibellavidaloca reblogged this from redefiningbodyimage
  26. ohsopathos reblogged this from redefiningbodyimage and added:
    I just hate when people pass around these ads and think it means “Look! Society used to like fatter people!” Um, no....
  27. katthulhu reblogged this from redefiningbodyimage
  28. redefiningbodyimage reblogged this from spreadbodylove and added:
    Because if we are satisfied with our bodies, then they have nothing to sell us to magically fix our problems! I’ve seen...
  29. fit-nnitsa reblogged this from fullyactivated and added:
    . It’s crazy how times have changed!
  30. 0dd-vibes reblogged this from phunk-0ff and added:
    please
  31. fit-not-fat-forever reblogged this from soulkittens
  32. phunk-0ff reblogged this from soulkittens and added:
    omfg .
  33. fullyactivated reblogged this from soulkittens and added:
    I would prefer 5lbs of solid muscle but oh how times have changed lol.

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